Aim Higher was founded by Stephen Jones and is based in the heart of Snowdonia in North Wales.
The incentive behind Aim Higher is to provide safe, professional and friendly experiences. Stephen believes that the outdoors should provide opportunities for all and whilst respecting our environment, communities and landscape is at the forefront of the business, we also recognise the stunning opportunities we have in the UK.

Mountains have been a part of Stephen’s life for over 25 years. His experiences have led him from his native Ogwen Valley in Snowdonia to the Swiss and French Alps, other parts of Europe, Norway, and Central America as well as the UK, both in summer and winter.

A qualified Summer and Winter Mountain Leader as well as a former Royal Marine and Military Ski Instructor, Stephen has a wealth of experience to draw upon. As a qualified Rock Climbing Instructor, Stephen is able to offer a variety of climbing experiences both on indoor climbing walls and outside on rock.

Being an authorised provider under the Adventure Activities Licensing Service (AALS), allows Stephen to offer adventorous activities for under 18's including schools, youth groups, scout groups and families. He is also able to provide courses under the Hill and Mountain Skills banner which are accredited by Mountain Training.

A fluent Welsh speaker, Stephen is keen to promote the Welsh language, history, attractions and communities of Wales and Snowdonia in particular.

Stephen lives in the Ogwen Valley, North Wales with his wife and two sons.