The motivation behind Aim Higher is to provide safe, professional and friendly activities. We are passionate about providing people with quality experiences and believe the outdoors should offer opportunities for all while respecting the environment, local communities and the beautiful areas that we live and work in!
Aim Higher is owned and managed by Stephen Jones, a qualified Summer and Winter Mountain Leader, Bushcraft Instructor and Rock Climbing Instructor. All staff working for the company are experienced, qualified, insured and have a First Aid qualification.
Aim Higher is an authorized provider under the Adventure Activity Licensing Authority (AALA), which allows us to offer adventurous activities to under 18s including schools, youth groups, scout groups and families.
Our company name is bilingual - Anelu is the Welsh version combined with the English: Aim Higher. As a local company working in North Wales, all our staff are local and bilingual which demonstrates our readiness to invest in local people who in turn contribute to their local communities.